A REST API so your own systems can send the message

The messages worth automating are the ones your other systems already know about: the order that shipped, the invoice that is due, the booking tomorrow. Those should not need a human in a chat window.

• REST API with JWT authentication
• A separate API key per connected line
• Outbound webhooks for incoming messages and events
• Used in production by BHD Group's own ERP and shop

Send from anywhere

Each connected line carries its own API key. Any system that can make an HTTPS request can send on that line, whether that is an ERP, a shop, a cron job or a script somebody wrote in an afternoon.

Webhooks for the other direction

Incoming messages and delivery events can be pushed to a URL you own, so your system learns that the customer replied without polling for it.

A worked example

This is not theoretical. BHD Group's own ERP, its cup-ordering shop and its internal chat tool all send through this API on BHD's own lines. The integration surface is the one we run our own business on.