WhatsApp for retail and online shops
In Oman and across the Gulf a large share of online retail never touches a checkout page. The customer sees the product on Instagram, messages the number, agrees the price and pays on delivery. WhatsApp is not a support channel here, it is the shop.
What the setup looks like
The inbox is the order book
If orders arrive as chat messages, the chat has to be searchable, assignable and shared, or your order book is one person's phone.
Tags do the segmentation
Tagging contacts by what they bought turns a flat contact list into segments you can actually send a relevant campaign to.
Campaigns that are not spam
A new-stock message to sixty people who bought that category is a service. The same message to your whole list is how numbers get reported.
The API closes the loop with your systems
Order confirmations and dispatch notices should be sent by whatever system already knows the order status, not typed by a person.
One honest caveat for this sector as for every other: Dardasha is not the official WhatsApp Business API. If you need to send template messages to people who have not written to you first, or you need the green verified badge, you need an official provider instead. We compare them here.
Try Dardasha free for 10 days
No card required. Scan a QR code and you are live. If you stay, it is OMR 4.900 a year, billed in Omani rials.
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